Robotics & Intralogistics · Est. 2026 · Gulf · KSA · APAC

Automation
the mid-market
can actually buy.

We design, build and service automation sized for the operator with one warehouse, not fifty. Modular cells that retrofit into your existing building, engineered for 50°C, available as a monthly subscription rather than a capital project.

$550B
Unmet SME Automation Demand
Southeast Asia — c.95% of firms still manual
50°C+
Engineered Operating Range
Heat-hardened, dust-sealed, derated by design
8–14wks
Pilot to Proof
One cell, one line, one agreed KPI
ZERO
RIDDOR Incidents
Across everything either founder has led
Schematic · Phase 1 Site Layout
SCALE 1:200REV — AA&C · 2026
ASRS BAY 12 LANES · 48m H ROBOTIC CELLS ABB IRB · 6× CELLS AGV ROUTE 1 CONVEYOR · 60m COMMISSIONING SAT · ORR · RAMP (FAT off-site at vendor) SAFETY EXCLUSION ZONE 120m 120m N
The two of us have delivered for
What we build · Seven product lines

Seven things we build and service.

Productised, not bespoke. Each line has a defined scope, a defined price and a defined service obligation.

S1
Modular Robotic Cells
Pick, palletise, sort. Standard cells that drop into an existing building in weeks rather than quarters — known footprint, known cycle time, known payback.
4–12 WEEKS STANDARD FOOTPRINT ISO 10218
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S2
Cold Chain Automation
Freezer-grade robotics, AS/RS and telemetry for a region that imports around 85% of its food and loses 30–40% of it inside the chain.
−25°C TO +50°C AS/RS · TELEMETRY FOOD-GRADE
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S3
Heat-Hardened Engineering
Tropicalised builds: thermal derating, dust sealing, drive and bearing selection for continuous duty in conditions where European-spec equipment quietly fails.
50°C+ CONTINUOUS IP65 SEALING DERATED DRIVES
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S4
Brownfield Retrofit
Conveyor, AMR and racking upgrades inside live operations. Phased cutover, no greenfield required, and no shutdown you can't plan around.
LIVE OPERATION PHASED CUTOVER DGUV V3
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S5
WMS / TMS Integration
One control layer over machines, stock and fleet. Fewer people moving more boxes — and a single place to see why throughput moved.
WMS / TMS SCADA · PLC SAP EWM
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S6
Robotics as a Service
Lease, don't buy. Hardware, software, service and contracted uptime on a monthly fee. Capex converted into an operating line your ops budget can carry.
36–60 MONTHS UPTIME SLA OPEX MODEL
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S7
Service & Spare Parts
Regional hubs, trained local technicians, held stock and contracted response times — on our equipment or on somebody else's.
REGIONAL HUBS HELD STOCK 24–72H RESPONSE
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Team · Founding partners

Two founders. One firm.

Both hands-on, both with equity. One owns the product and the programme; the other owns the build, the wiring and the commissioning.

AA CEO · Managing Partner
Ali Ahmed
Product Architecture · Robotics & Automation
Seven years leading nine-figure automation programmes at Amazon Robotics and Northvolt. Delivered Northvolt’s €150M flagship — +1,100% throughput uplift, −95% downtime, zero reportable incidents.
MBA · PM BEng MR&A Six Sigma SAP EWM
GF Co-Founder · Build & Commissioning
Gabriel Faber
Electrical Engineering · Special Machines · Commissioning
Construction manager at a German automation contractor, building logistics and storage systems and special machines to customer specification. Electrical testing to DGUV V3/V4 and DIN VDE. Previously Volkswagen do Brasil.
Mechatronics Tech DGUV V3/V4 DIN VDE VDA 6.3 PT · EN · DE
Engagements · Track record

Programmes delivered.

Four programmes from the founders’ own track records — earned at Northvolt, Amazon, Volkswagen and a German automation contractor, not Albemarle’s installed base. We say so plainly.

NORTHVOLT · SEFLAGSHIP
Skellefteå Gigafactory
€150M flagship automation programme — ASRS, AGVs, ABB robotic cells, MHE upgrades — through commissioning and ramp.
CAPEX€150M
UPLIFT+1,100%
DOWNTIME−95%
RIDDORZERO
AMAZON ROBOTICS · EUMULTI-COUNTRY
EU Hardware Integration
Launch hardware integration across six countries. Decommissioning and transformation programmes valued at €200M–€300M+.
COUNTRIES6
PROGRAMME€200–300M+
SCOPEFTR
RIDDORZERO
INDUSTRIAL AUTOMATION · DESPECIAL MACHINES
Logistics & Storage Systems
Construction management for logistics and storage systems, special machines and their components — including electrical build, testing and commissioning.
SECTORINTRALOGISTICS
SCOPEBUILD & COMMISSION
REGIONDE
TESTSDGUV V3
VOLKSWAGEN · BRAUTOMOTIVE
Body Shop & Paint Systems
Maintenance of paint shop systems, plus ISO 9001, 14001, 50001 and VDA 6.3 auditing across the body-construction process.
SECTORAUTOMOTIVE
SCOPEMAINT & AUDIT
REGIONBR
AUDITSVDA 6.3
Standards · Built in, not bolted on

The standards every cell is built to.

We are not a safety consultancy. These four are the standards our machines are designed and tested against, specified at concept rather than checked at handover.

Design & test standards

ISO 45001 · Occupational H&S DGUV V3 · Electrical testing ISO 10218 · Robot & cell safety RIDDOR · Incident reporting
Net Zero · Built In

Engineered for the next century of industry.

The greenest cell is the one that fits the building you already have. We retrofit before we recommend new-build, model energy per pick alongside cycle time, and choose components that can be refurbished rather than scrapped.

Pathway · Design targets
1.5°C
SBTi-aligned design targets on every cell
Design targets we hold ourselves to at concept stage, benchmarked to the SBTi 1.5°C pathway — not measured results. We will publish measured figures once the pilots close.
Embodied CO₂e per cell
−30%
Energy per pick
−38%
Retrofit vs new-build
−65%
Refurbishable components
80%
Frameworks · Credentials · Compliance

Credentialled. Accredited. Auditable.

Between us: programme management on nine-figure automation, and hands-on electrical construction and commissioning to German standards. These are the standards we build to.

Engineering & Machinery

Mechatronics TechnicianIBM Project ManagementMBA · BEng MechatronicsDIN VDE 0100 / 0105Six Sigma Green BeltSAP EWM

Safety & H&S

DIN VDE 0701 / 0702VDA 6.3NEBOSH (via partner)

Sustainability & Quality

SBTi 1.5°C PathwayTCFDISO 14001ISO 9001 · 14001 · 50001UKCA / CE markingCHAS · SafeContractor · Constructionline (in application)
Markets · Where we build and where we sell

Where we work.

Three regions, three different reasons the equipment isn’t there yet — heat and food security in the Gulf, state programmes in Saudi Arabia, and price point across Asia-Pacific.

UK · Head Office
London
UK-incorporated head office and design authority. Primary contracting entity, and where the cell platform is specified.
Albemarle & Co. Ltd · Companies House registered
KSA · Target Market
Riyadh
The anchor market. Vision 2030 and the NIDLP put eight special economic zones and an expansion from 22 to 59 logistics hubs on the table.
Target market · Entry via Saudi integrator partner
Gulf · Target Market
UAE & Qatar
A $66B logistics market in 2026, where 50°C+ ambient and c.85% food import dependence set the specification. Cold chain and port automation are the entry points.
Target market · Cold chain & port automation
DE · Engineering & Build
Germany
Build and commissioning base inside the machine-building supply chain we buy from, with EU delivery reach.
Special machines · Electrical build · Commissioning
Contact · Book a site walk

Send us a site, not a brief.

We reply within one working day. First a 30-minute call, then a walk round your floor — no pitch deck.

Phone · UK
Offices
45 Albemarle Street
Mayfair, London W1S 4JL
& Germany

Tell us about the site

We reply within one working day. No mailing list, no follow-up sequence.